TY  - GEN
AU  - Etzel, Michael J.
AU  - Stanton, William J.
AU  - Walker, Bruce J.
AU  - Pandit, Ajay
TI  - Marketing
SN  - 0070600902
U1  - 658.8 
PY  - 2005///
CY  - New Delhi
PB  - Tata McGraw -Hill
KW  - MARKETING AND MANAGEMENT
ER  -