TY  - GEN
AU  - Cooper, Donald R.
AU  - Schindler, Pamela S.
TI  - Marketing research: concepts and cases
SN  - 007060091
U1  - 658.83 
PY  - 2006///
CY  - New Delhi
PB  - Tata McGraw  - Hill
KW  - Market research
ER  -