Srinivasan, R. <br/><br/>
Services marketing  the Indian context 

 - New Delhi  Prentice - Hall  2004 
 - xv, 243p.  24cm. 
<br/><br/><label>ISBN: </label>8120325982 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT OF MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8  / SRI