Payne, Adrian <br/><br/>
The essence of services marketing 

 - New Delhi  Prentice - Hall  1993 
 - x, 253p.  22cm. 
<br/><br/><label>ISBN: </label>8120309146 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT OF MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8  / PAY