Lancaster, Geoff <br/><br/>
Marketing 

 - Oxford  Butterworth-Heinemann  1995 
 - xv, 399p.  23cm. 
<br/><br/><label>ISBN: </label>0750620552 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT OF MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8  / LAN