TY  - GEN
AU  - Jones, John Philip
AU  - Slater, Jan S.
TI  - What's in a name? advertising and the concept of brands
SN  - 8120324471
U1  - 658.8 
PY  - 2003///
CY  - New Delhi
PB  - Prentice - Hall
KW  - MANAGEMENT OF MARKETING
ER  -