Jones, John Philip <br/><br/>
What's in a name? advertising and the concept of brands 

 - 2nd. 
 - New Delhi  Prentice - Hall  2003 
 - xxiii, 308p.  23cm. 
<br/><br/><label>ISBN: </label>8120324471 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT OF MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8  / JON