TY  - GEN
AU  - Mason, Ralph E.
AU  - Rath, Patricia Mink
AU  - Husted, Stewart W.
TI  - Marketing practices and principles
SN  - 0070407053
U1  - 658.8 
PY  - 1986///
CY  - New York
PB  - McGraw - Hill
KW  - MANAGEMENT OF MARKETING
ER  -