Mason, Ralph E. <br/><br/>
Marketing practices and principles 

 - 4th  
 - New York  McGraw - Hill  1986 
 - viii, 439p.  24cm. 
<br/><br/><label>ISBN: </label>0070407053 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT OF MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAS