TY  - GEN
AU  - Pride, William
AU  - Ferrell, O.C.
TI  - Bride ferrell marketing
SN  - 0395495962
U1  - 658.8 
PY  - 1989///
CY  - Boston
PB  - Houghton mifflin
KW  - Management
KW  - Marketing
ER  -