Pride, William <br/><br/>
Bride ferrell marketing 

 - 6th ed. 
 - Boston:  Houghton mifflin,  1989 
 - vii, 263p.;  28cm. 
<br/><br/><label>ISBN: </label>0395495962 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / PRI