Andreasen, Alan R. <br/><br/>
Strategic marketing for nonprofit organizations 

 - 6th ed. 
 - New Delhi:  Prentice-Hall,  2003 
 - vii, 536p.;  24cm. 
<br/><br/><label>ISBN: </label>8120322592 9788120322592 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Organizing resources<br/>Developing customer orientation<br/>Social marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / AND