Yeshin, Tony <br/><br/>
Marketing communications strategy  

 - Oxford  Butterworth Heinemann  1995 
 - [vii], 214p.  29cm. 
<br/><br/><label>ISBN: </label>0750619899 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management of marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / YES