TY  - GEN
AU  - Cravens, David W.
AU  - Hills, Gerald E.
AU  - Woodruff, Robert B.
TI  - Marketing management
SN  - 8185386927
U1  - 658.8 
PY  - 1994///
CY  - Delhi
PB  - Richrd D.Irwin
KW  - Management of marketing
ER  -