Cravens, David W. <br/><br/>
Marketing management 

 - Delhi  Richrd D.Irwin  1994 
 - xii, 714p.  24cm. 
<br/><br/><label>ISBN: </label>8185386927 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management of marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / CRA