TY  - GEN
AU  - Reddy, P.N.
AU  - Nirmala
AU  - Appnnaiah, H.R.
AU  - Kumar, S.Anil
TI  - Services marketing
SN  - 8174937706
U1  - 658.8 
PY  - 2000///
CY  - Mumbai
PB  - Himalaya
KW  - Management of marketing
ER  -