TY  - GEN
AU  - White, Sarah
TI  - The complete idiot's guide to marketing basics
SN  - 812031414X
U1  - 658.8 
PY  - 1997///
CY  - New Delhi
PB  - Prentice-Hall of India, 
KW  - Marketing management
KW  - Selling
KW  - Customer behavior
KW  - Sales promotion
KW  - Marketing environment
ER  -