White, Sarah <br/><br/>
The complete idiot's guide to marketing basics 

 - New Delhi:  Prentice-Hall of India,   1997 
 - xx, 428p.;  23cm. 
<br/><br/><label>ISBN: </label>812031414X 9788120314146 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management <br/>Selling<br/>Customer behavior<br/>Sales promotion<br/>Marketing environment
<br/><br/><label>Dewey Class. No.: </label>658.8  / WHI