TY  - GEN
AU  - Whitney, Robert A.
AU  - Murphy, John D.
AU  - Hubin, Thoman
TI  - The new psychology of persuasion and motivation in selling
U1  - 658.8342 
PY  - 1979///
CY  - Bombay
PB  - D.B.Taraporevala Sons
KW  - CONSUMER BEHAVIOR
ER  -