Assael, Henry <br/><br/>
Consumer behavior   a strategic approach 

 - New Delhi  Biztantra  2005 
 - xxxii, 673p.  26cm. 
<br/><br/><label>ISBN: </label>8177225219 9788177225211 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Decision making
<br/><br/><label>Dewey Class. No.: </label>658.8342  / ASS