TY  - GEN
AU  - Darymple, Douglas J.
AU  - Parsons, Leonard J.
TI  - Marketing management: text and cases
SN  - 9814126217
U1  - 658.8 
PY  - 2002///
CY  - New York
PB  - John Wiley
KW  - Management
KW  - Marketing
ER  -