Darymple, Douglas J. <br/><br/>
Marketing management  text and cases 

 - 7th. 
 - New York  John Wiley  2002 
 - xii, 707p.  25cm. 
<br/><br/><label>ISBN: </label>9814126217 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / DAR