Kapferer, Jean-Noel <br/><br/>
Strategic brand management:  creating and sustaining brand equity long term 

 - New Delhi:  Kogan page,  1997 
 - 443p.;  23cm. 
<br/><br/><label>ISBN: </label>8175541091 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brands and trademarks
<br/><br/><label>Dewey Class. No.: </label>658.827  / KAP