TY  - GEN
AU  - Fifield, Paul
AU  - Gilligan, Colin
TI  - Strategic marketing management : planning and control analysis and decision
SN  - 8176491306
U1  - 658.802 
PY  - 1999///
CY  - New Delhi
PB  - Viva books
KW  - GENERAL TOPICS OF MARKETING MANAGEMENT
ER  -