Fifield, Paul <br/><br/>
Strategic marketing management   planning and control analysis and decision 

 - New Delhi  Viva books  1999 
 - xviii, 326p.  27cm. 
<br/><br/><label>ISBN: </label>8176491306 
<br/><br/><label>Subjects--Topical Terms: </label><br/>GENERAL TOPICS OF MARKETING MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.802  / FIF