TY - GEN AU - Spiro, Rosann L. AU - Rich, Gregory, A. AU - Stanton, William J. TI - Management of a sales force SN - 0070585113 U1 - 658.81 PY - 2003/// CY - New Delhi PB - Tata McGraw - Hill KW - SALES KW - SALES MANAGEMENT KW - MARKETING KW - MANAGEMENT ER -