TY  - GEN
AU  - Xavier, M.J.
TI  - Strategic marketing: a guide for developing sustainable competitive advantage
SN  - 0761993223
U1  - 658.802 
PY  - 1999///
CY  - New Delhi
PB  - Sage
KW  - Management
KW  - Marketing research
KW  - Market structure
KW  - Marketing environment
ER  -