TY  - GEN
AU  - Mentzer, John T.
AU  - Moon, Mark A.
TI  - Sales forecasting management : a demand management approach
SN  - 8178295059
U1  - 658.818 
PY  - 2005///
CY  - MEN
PB  - Response bboks
KW  - Marketing
KW  - Time
KW  - Accounting
KW  - Sales
KW  - Leader
ER  -