TY  - GEN
AU  - Mohr, Jakki
AU  - Sengupta, Sanjit
AU  - Slater, Stanley
TI  - Marketing of high technology : products and innovations
SN  - 8131700550
U1  - 658.800285 
PY  - 2005///
CY  - Delhi
PB  - Pearson
KW  - General management
ER  -