TY  - GEN
AU  - Kuegler, Thomas J.
TI  - Advertising and marketing
SN  - 8120317181
U1  - 658.8002854678 
PY  - 2000///
CY  - New Delhi
PB  - Prentice-Hall
KW  - Design concept
KW  - E-mail marketing
KW  - Internet
KW  - Web psychology
KW  - Web advertising
ER  -