Kuegler, Thomas J. <br/><br/>
Advertising and marketing 

 - 3rd. 
 - New Delhi  Prentice-Hall  2000 
 - xxiv, 536p.  23cm. 
<br/><br/><label>ISBN: </label>8120317181 9788120317185 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Design concept<br/>E-mail marketing<br/>Internet<br/>Web psychology<br/>Web advertising
<br/><br/><label>Dewey Class. No.: </label>658.8002854678  / KUE