TY  - GEN
AU  - Murray, Iain
TI  - How to choose a franchise
SN  - 074944195X
U1  - 658.8708 
PY  - 2004///
CY  - London
PB  - Kogan page
KW  - FRANCHISE BUSINESSES
KW  - GENERAL MANAGEMENT
KW  - MARKETING CHANNELS
ER  -