TY  - GEN
AU  - Stanton, William J.
AU  - Etzel,michael J
AU  - Walker,bruce J
TI  - Fundamentals of marketing
SN  - 0070609527
U1  - 658.8 
PY  - 1991///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
ER  -