Peter, J. Paul <br/><br/>
Consumer behavior and marketing strategy 

 - 7th 
 - New York  McGraw - Hill  2005 
 - xxv, 578p.  25cm. 
<br/><br/><label>ISBN: </label>0072864877 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CONSUMER BEHAVIOR
<br/><br/><label>Dewey Class. No.: </label>658.8342  / PET