TY  - GEN
AU  - Hawkins, Del I.
AU  - Best, Roger J.
AU  -  Coney, Kenneth A.
TI  - Consumer behavior: building marketing strategy
SN  - 0071180397
U1  - 658.8342 
PY  - 2001///
CY  - New York
PB  - McGraw - Hill
KW  - CONSUMER BEHAVIOR
ER  -