Saxena, Rajan <br/><br/>
Marketing management 

 - New Delhi  McGraw - Hill  1997 
 - xvii, 571p.  24cm. 
<br/><br/><label>ISBN: </label>0074633627 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management of marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / SAX