Kardes, Frank R. <br/><br/>
Consumer behavior and managerial decision making 

 - 2nd. 
 - New Delhi  Prentice - Hall  2002 
 - xviii, 457p.  24cm. 
<br/><br/><label>ISBN: </label>8120322215 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CONSUMER BEHAVIOR
<br/><br/><label>Dewey Class. No.: </label>658.8342  / KAR