Saxena, Rajan <br/><br/>
Marketing management 

 - 2nd. 
 - New Delhi  McGraw - Hill  2002 
 - xv, 669p.  23cm. 
<br/><br/><label>ISBN: </label>007047401X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT OF MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8  / SAX