TY  - GEN
AU  - Sheth, Jagdish N.
AU  - Newman, Bruce I.
AU  - Mittal, Banwari
TI  - Customer behavior: consumer behavior and beyond
SN  - 003098016x
U1  - 658.8342 
PY  - 1999///
CY  - New York
PB  - The Dryden Press
KW  - MARKETING AND MANAGEMENT
ER  -