Shaw, Robert <br/><br/>
Improving marketing efectiveness 

 - London  Profile Books  2001 
 - vii, 244p.  22cm. 
 - the economist books .
<br/><br/><label>ISBN: </label>1861970544 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing and Management
<br/><br/><label>Dewey Class. No.: </label>658.83  / SHA