TY  - GEN
AU  - Stantan, William J.
AU  - Etzel, Michael J.
AU  - Walker, Bruee J.
TI  - Fundamentals of marketing 
SN  - 0071135618
U1  - 658.8 
PY  - 1994///
CY  - New York
PB  - McGraw-Hill
KW  - MARKETING AND MANAGEMENT
ER  -