TY  - GEN
AU  - Wilmshurst, John
TI  - The fundamentals and practice of marketing 
SN  - 8176490792
U1  - 658.8 
PY  - 1999///
CY  - New Delhi
PB  - Viva Books Private Limited
KW  - Marketing management
KW  - Marketing research
KW  - Selling
KW  - International marketing
ER  -