Wilmshurst, John <br/><br/>
The fundamentals and practice of marketing  

 - 3rd ed.  
 - New Delhi:  Viva Books Private Limited,  1999 
 - viii, 324p.;  24cm. 
<br/><br/><label>ISBN: </label>8176490792 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management<br/>Marketing research<br/>Selling<br/>International marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / WIL