TY  - GEN
AU  - Malhotra, Naresh K.
AU  - Peterson, Mark
TI  - Basic marketing research: a decision making approach
SN  - 0131971212
U1  - 658.83 
PY  - 2006///
CY  - New Jersey
PB  - Pearson prentice hall
KW  - MARKET RESEARCH AND ANALYSIS
ER  -