Malhotra, Naresh K. <br/><br/>
Basic marketing research  a decision making approach 

 - 2nd 
 - New Jersey  Pearson prentice hall  2006 
 - xl,631p  27cm 
<br/><br/><label>ISBN: </label>0131971212 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKET RESEARCH AND ANALYSIS
<br/><br/><label>Dewey Class. No.: </label>658.83  / MAL