Mcdaniel , Carl <br/><br/>
Marketing research 

 - New Jersey  John Wiley  2007 
 - xxvii,683p  25cm 
<br/><br/><label>ISBN: </label>9780471755289 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKET RESEARCH AND ANALYSIS
<br/><br/><label>Dewey Class. No.: </label>658.83  / MCD