Tapp, Alan <br/><br/>
Principles of direct and database marketing 

 - 3rd 
 - London  Prentice - Hall  1998 
 - xiv,489p  25cm 
<br/><br/><label>ISBN: </label>9780273683551 
<br/><br/><label>Subjects--Topical Terms: </label><br/>EXPORT MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.84  / TAP