TY  - GEN
AU  - Vilanilam, J.V.
AU  - Varghese, A.K.
TI  - Advertising basics: a resource guide for beginners
SN  - 0761998101
U1  - 659.1 
PY  - 2004///
CY  - New Delhi
PB  - Response books
KW  - Advertising
ER  -