Krishnamacharyulu, C.S.G. <br/><br/>
Rural marketing:  text and cases 

 - Delhi  Pearson Education  2002 
 - xvii, 397p.  24cm. 
<br/><br/><label>ISBN: </label>8178085763 9788178085760 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Target marketing<br/>Management<br/>Rural condition<br/>Comsumer behavior
<br/><br/><label>Dewey Class. No.: </label>658.802  / KRI