TY  - GEN
AU  - Rosenthal, David
AU  - Brown, Lew G
TI  - Cases in strategic marketing
SN  - 0130863599
U1  - 658.802 
PY  - 2000///
CY  - New Jersey
PB  - Prentice - Hall
KW  - MANAGEMENT OF MARKETING
KW  - MANAGEMENT
ER  -